Live chat has grown very popular in the past months with healthcare marketing websites. More commonly found on e-commerce stores, live chat is that extra feature which allows a business to open a real time text chat conversation with an online visitor to provide them with help and support.
Some of the early users of live chat were the dentistry, Lasik, and chiropractic industries, but now everyone is using live chat. Several hospitals are now even implementing live chat on their websites.
The primary purpose of adding live chat is to immediately help the online customer while they are right there on your website getting ready to make a purchase. In medial marketing, perhaps that means making an appointment request, even if they are at your website after office hours.
This has a strong appeal to busy doctors and other providers who want to attract new patients but don’t have the staff to do it. Outsourcing live chat makes sense here, and there are a number of companies that can do this job correctly.
Who needs live chat? The practices or healthcare provider websites that have a lot of visitors and want to increase their conversion rates and generate more appointments. Practices and facilities that advertise, online or otherwise, may want to consider using live chat. The investment, although not expensive, doesn’t make sense for everyone.
What do you get with live chat? Many companies package and practice live chat in various configurations of software, features and functionality, but the basic features are:
Real Time Interaction
The best time to help a website visitor is while they are on your website searching and looking for information. An all-the-time service often makes sense; something an outsourced service can provide your website visitors 24/7 all year round.
Initial training and set-up is needed for a service to handle the most common questions customers are looking to have answered, but prepared scripts can lead a visitor to the next action step which is to make the appointment. They’re experienced and equipped to handle these sales procedures.
This tracking is invisible to the visitor on your website, but it can me very beneficial to see demographics, referral sources, times of greatest activity and much more. You can use this information to better your marketing.
This provides the website and client control for getting reports from, and giving instructions to, the service provider handling the chat sessions.
Live chat could be the most useful tool you install on your website to engage website visitors and reduce abandonment. Perhaps the best thing live chat can do is increase conversions.
If you are looking for live chat software for your medical website, don’t hesitate to contact us. We are an experienced live chat company that can handle live chat services that fit your online needs. If you’d like to know more, contact us today and speak to one of our live chat experts now.